Revenue Architecture for the Algorithm Era
Stop the "Signal Drift" between your brand and your pipeline
We bridge the gap between Demand Creation and Pipeline Capture with a 9.3 EMQ Signal Protocol.
Eliminate the friction between your CRM and your ad platforms. We install the technical infrastructure that trains the machine to find revenue—not just leads.
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The Architect of the 9.3 Protocol
I engineer high-fidelity feedback loops for the modern B2B ecosystem
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The "Signal-Loss" Era has arrived. Post-iOS14, the gap between what a user does and what the algorithm sees has widened. If you are relying on browser-side data, you are training your AI on a hallucination.
​I solve for Signal Integrity. By bridging Demand Creation (Refine Labs) and Pipeline Capture (Directive), I help enterprise brands rebuild their infrastructure around Truth.
The Problem: The Signal-Loss Era
Most B2B companies are flying blind. They use "Demand Creation" (Refine Labs style) but can't prove it, or they use "Pipeline Capture" (Directive style) but can't scale it.
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The reason? Signal Drift.
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When your CRM doesn't talk back to your Ad Platforms, your algorithm is guessing. We solve this by installing a deterministic bridge between human-gated data and machine-learning optimisation.
The DEO Revenue Architecture™
SERVICES
Funnel Diagnosis
Most marketers blame targeting or budgets when campaigns stall. I dig deeper. In this session, we break down every stage of your funnel to uncover the real weak links—whether it’s pixel pollution, creative fatigue, or messaging gaps. You’ll walk away with clarity on what’s actually broken, and why scaling keeps collapsing.
Creative & Messaging Architecture
Running random ad variations is a hamster wheel. I design a strategic Creative Matrix—story-driven ads, pain-based hooks, and audience-specific angles. Combined with pixel conditioning, this approach trains Meta to find qualified prospects, not just anyone who clicks. The result: ads that compound in effectiveness instead of burning out after a week.
Trust & Conversion Layering
Most businesses stop at the booking stage and rely on desperate reminders. I build a trust loop: micro-content, objection-handling, and strategic reminders that condition prospects between opt-in and call. By the time they show up, they’re informed, committed, and pre-sold. This single layer can double show-up rates and slash no-shows.